Writing
Everything published here, newest first. Most of it is about AI, software, and measurement.
Writing
29 articles
- Micro agents belong in the interfaceProduct
- Claim detection and fact checking for AI SEOAI & SEO
- Building long-tail keyword lists for programmatic SEOAI & SEO
- Conversion lift tests are dead: transitioning to geo-experimentsMeasurement
- What if performance advertising isn't just an analytics scam?Measurement
- Building 2,000 unique SEO pages with GPT-3AI & SEO
- Validating paid search ideas with calculusMeasurement
- Dear Facebook advertisers, stop running traffic campaignsAdvertising
- How did Uber waste so much ad money?Advertising
- Facebook's ad targeting is inaccurate. Does it matter?Advertising
- Paid search: a 6-part guideGuide
- Facebook Ads: a 22-part guideGuide
- What can we expect from Trump's 2020 Facebook ads?Platforms
- Interactive forecaster: what impact will iOS 14 have on ad prices?Measurement
- What if the advertising world were more competitive?Advertising
- Marketing CPAs, explainedMeasurement
- If you want to design effective ads, learn to play BattleshipsMeasurement
- Predicting ad price growth with earnings reportsMeasurement
- 15 graphs which show how coronavirus is changing what we search forMeasurement
- One piece of calculus that can change the way you advertiseMeasurement
- Fixing dark patterns: making Google search ads visible againAdvertising
- Black hat PPC: how does referral code fraud work?Advertising
- What will political advertising look like in the 2020 election?Platforms
- Banning micro-targeting won't solve Facebook's political ads dilemmaPlatforms
- Marginal CPAs, explainedMeasurement
- Facebook scraping, still a privacy disasterPlatforms
- TikTok, and the evolution of meme culturePlatforms
- What most of us get wrong about measuring marketingMeasurement
- Battle of the bots: how market makers fight it out on crypto exchangesPlatforms